Let's Just Do It! Let's Open a Store!
Janice and I did it!
We were able to persevere through an entire year (of course in PHM years, it was really 2 months worth of open dates) but over a year of planning, picking, designing, marketing, budgeting, bill paying, and fun! What a learning experience it has been. Between the ups and downs (so many with the weather and actual customer traffic), we have learned how to work together, strategically buy, design on a dime, market on Facebook and Instagram and network with other shops to learn how to maneuver through this tough retail climate.
Our strength is our value that we offer our customers. In this world of over priced home decor, we offer unique, one of a kind, value-priced items and gifts. We can count on one hand how many people enter and leave the store and do not comment on what a cute and well-designed shop we have (thank you Janice)! What they don't know is how we have become experts at finding incredibly cute items, at the lowest prices, so we can pass that on to you!
We have fun opening and closing the top floor, offering deep discounts on items that have worn out their welcome in our shop - so that we can make room for something new each month.
Our goal is to win over a regular customer base that wants to find a cool treasure each month! That base has to be pretty big though, as our prices are low, and our open dates are limited. So keep on sharing our Marketplace with your friends and family. Take advantage of our Private Parties, where we allow you and 15 of your closest friends to discover our shop by yourselves, and then celebrate next door at Novella Wine Bar with a discount on food and drink (LADIES NIGHT OUT!)
While you wait for us to open again...here are some tips that Janice found for shopping local..hopefully our little Marketplace can help you out! Thank you so much for your support!
- Don't try to shop for your whole house in one day. Instead concentrate on one area, such as a bookshelf or a single room of your home. This will keep your shopping focused and prevent you from overbuying.
- Scope out your local shopping scene. Get to know which stores sell different items and which ones have pieces you can't find anywhere else. Save your cash for a smaller number of unique pieces first.
- Seek out handmade items you love. Local shops are a great source for goods made by regional handmakers, artists and farmers - and you won't find these in department or big box stores. (We have a selection of these!)
- Know that you're doing good - for both the economy and your home. It's important for the community to support (local businesses). "We may not have the funds of a Hobby Lobby or HomeGoods but we often have more interesting stuff."
See you at our next Monthly Open! #stlmonthlymarket